Our Brands
Since we started over 30 years ago our brand offering strategy has always been to be consumer focused. This has helped us build a strong brand portfolio of both owned and distributed international brands that work together. Our family of brands allow us to equip our customer and retailers from head-to-toe in everything from hard goods, soft goods, ski, apparel, technical gear, camping, travel, urban, footwear, lifestyle and adventure gear.
Since it started in 1996 BlackWolf has fast become Australia’s leading mid market outdoor brand. From family camping up the coast, backpacking overseas, bushwalking in the national park or travelling around the world, we have a wide range of gear for any escape. We're focused on quality, innovation, integrity, love of the outdoors and the spirit of adventure.
Starting in the USA, Keen footwear is now a global brand with the mission to bring the opposing elements of design and life together to encourage everyone to pursue a hybrid life. It began with the innovation of a sandal that would also protect the toes – The Newport. Since then, KEEN has become a global brand built on this concept of hybrid innovation, redefining the outdoors and giving back to the community.
Rossignol is the iconic winter sports brand. Rossignol offers a wide array of products for both amateurs and experts in alpine skiing, Nordic skiing and snowboarding.
OluKai believes everyone, no matter where they are, can live Aloha. OluKai’s Anywhere Aloha™ Campaign proves that though Aloha was born in Hawaii, it is a spirit not bound by geography. Aloha is one way to unlock its spirit in all of us. Each pair of OluKai footwear features beautiful, quality materials and handcrafted details inspired by island culture.
As a company, Eagle Creek has always been inspired by a love for travel—and a passion for creating products that enhance the way that you experience the world. Since designing our first travel backpack nearly 40 years ago, we’ve been committed to crafting durable luggage and travel accessories that are meticulously designed, rigorously road-tested—and built to stand up to even the toughest conditions. We believe that every traveler can make a difference in the world—and we strive to make our own footprint (and yours) a positive one. Eagle Creek mindfully creates all of its travel products using materials that have the least environmental impact We also promote programs around the globe that foster community involvement and sustainability practices.
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Knog makes innovative products that inspire people to explore the great outdoors on foot or two wheels. Born in Melbourne in 2002, they are now found all over the world.
LifeSaver® purifiers give you the ultimate protection, removing 99.99% of protozoa, bacteria and virus. Turn dodgy tap water, questionable bottled water or even dirty water from rivers, lakes and puddles into safe, drinkable water instantly. Ideal for everything from traveling, backpacking, 4WD, hiking and camping.